About Us

The idea of creating a sustainability blog was born during a residential workshop at Cambridge University where we gathered to study for the CISL Postgraduate in Sustainable Value Chains. We both believe that sustainability has to become a ‘mind-set’ and that driving cultural change is pivotal to make the planet a better place for our children and future generations. We believe that by increasing people’s understanding of sustainability-related topics, by celebrating sustainable development and by presenting different – and at times contrasting – perspectives we can contribute to increasing sustainability understanding and foster positive change. While we hope to attract a wide range of passionate sustainability professionals, we have consciously designed the Sustainable Lifestyle Consultant blog to target a broader audience: anybody who is willing to make the world we live in a better place.

Simona Azzolini

Simona is a brand and innovation strategist, passionate about sustainability and brand purpose. She believes that business can change the world for the better, and that its primary mandate should be to serve society. With more than fifteen years’ experience across R&D, branding and marketing, she decided in 2015 to launch her own consultancy agency B-cause. B-cause is a freshly minted boutique consultancy whose objective is to support businesses in embedding sustainability within the organization, launch or reposition brands placing purpose at their heart and develop sustainable innovations that will shape tomorrow's markets.

 She has a strong experience in Project Management with an excellent track record of delivery, resulting in a number of major products launches at the national, European and global level. Simona is an energetic self-starter with a demonstrable talent in developing and driving high performing teams in a fast-paced environment. She is self-confident and capable of operating and influencing assertively at all levels of the organization. Her experience spans FMCG, luxury goods, sustainability and licensing management. Simona recently completed the CISL Postgraduate Certificate in Sustainable Value Chains and she is a candidate for the Master in Sustainability Leadership at Cambridge University.

You can contact here at through LinkedIn: http://linkedin.com/in/simona-azzolini-01241b5

Heike Schnell

Heike is a creative entrepreneur and founder of London based sustainable yoga brand Wellicious, that was founded in 2007. Right from its inception Wellicious was the first yoga brand to embrace an eco-friendly ethos within its sector only offering super-soft, long-lasting, natural and organic fabrics made in Europe. But this is not all: Wellicious was one of the first fashion companies worldwide focusing on sustainability and incorporating a sustainable approach within its business strategy. Therefore, Heike has extensive knowhow on how to implement a sustainable strategy within small and medium sized companies and an extensive list of contacts in the sustainable textile industry.

Prior to Wellicious, Heike was working in small and medium sized luxury boutique companies with a strong focus on sales, marketing and branding. Heike holds an MBA by EADA and a CISL Postgraduate Certificate in Sustainable Value Chains by Cambridge University. Currently, Heike is working to launch her most sustainable Wellicious clothing collection yet. Heike is also consulting other small and medium sized companies with their business strategies and/or integration of sustainable business concept and targets. 

 You can contact here at through LinkedIn: https://www.linkedin.com/in/heikeschnell/?originalSubdomain=uk